South African Tourism /10/2026
In This Issue:
Lead Story: ATTA Announces Adventure Travel World Summit 2027 in Andalucía, Spain
Trivia Time: Crystal Bridges Museum of American Art
ATTA Updates: Listen, Bid and Give Back
Industry News: From an Antarctic expedition ship and citizen science in the Arctic to an eclipse on the Camino, ranch life from Patagonia to Mongolia and new seasons of food and fishing shows, this week’s member news ranges from the poles to the rainforest and onto the screen. Whether it’s community-run lodges in the Peruvian Amazon, trekking revenue shared with families in Brazil’s dunes or a list of lesser-visited places ready for more visitors, these stories show that travel matters most when the people and places behind it benefit too.
🌏 ATTA Announces Adventure Travel World Summit 2027 in Andalucía, Spain
Gathering in Almería from 4-7 October, the adventure travel community will meet amidst volcanic coastline, Europe’s only true desert, and the snow-capped peaks of the Sierra Nevada for four days of connection, learning, and business. Registration is now open, and early access pricing is available through 31 December 2026.
👉 ATTA Announces Adventure Travel World Summit 2027 in Andalucía, Spain
🖼️ Adventure Trivia!
Crystal Bridges Museum of American Art
Courtesy of Crystal Bridges Museum of American Art
Crystal Bridges Museum of American Art in Bentonville, Arkansas, United States, takes the first part of its name from what natural feature on its site?
A) A limestone cave lined with quartz
B) A natural spring
C) A waterfall that freezes in winter
D) A clear-running river
(Answer below!)
✨ Listen, Bid, and Give Back
Relive more than 35 voices from ATWS 2026 in Québec City through Travel Trends’ seven-hour Event Spotlight episode, now streaming on Apple Podcasts, Spotify and Amazon Music. And while you listen, browse the Adventure Travel Conservation Fund’s 7th annual auction of trips and gear, open for bids until 20 October, with proceeds supporting community-led conservation projects around the world.
IN COLLABORATION WITH SOUTH AFRICAN TOURISM
South African Tourism Image
100 Years of Kruger, and Still One of Africa’s Great Safaris
Kruger National Park marks 100 years in 2026, giving advisors a timely reason to put one of South Africa’s best-known safari destinations in front of clients.
The appeal is easy to understand: Big Five viewing, huge landscapes, excellent birding, and plenty of ways to experience the park, from self-drive to guided safari.
For a first safari, Kruger is an easy place to start. For returning clients, its scale and variety give you plenty of ways to build something different.
South African Tourism has imagery and trade resources ready to help you sell Kruger.
