PARTNER EVENT
Nov 3-5: WTM London |
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From networking to sourcing, learning to showcasing, WTM London empowers the travel industry to grow stronger together. A true celebration of the power of connections, community, diversity and innovation. Meet us there! |
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| Oct 15-17: Global Tourism Economy Forum Macao |
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GTEF26 Macao will examine how tourism builds the conditions for a shared future: connecting economies, sustaining livelihoods and holding open channels of exchange where others have closed. Be a part of the conversation > |
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GOLD AWARDS
Destination Marketing Campaign (Pacific): Hawaii Tourism Authority-Korea |
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Their “Hawaiʻi Summer Consumer Campaign: Experience Hawaiʻi in Korea” brought the spirit of Hawaiʻi to Korean audiences through immersive experiences across 14 Hyundai Department Store branches, featuring hands-on hula, ukulele, and cooking classes–welcoming more than 400,000 visitors to its flagship pop-up and contributed to a 22% increase in year-end Korean arrivals to Hawaiʻi.
Check out other winners > |
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| Climate Action Initiative (Industry): Melco Resorts & Entertainment, Macao, China |
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Through its RISE strategy, Melco is turning commitments into measurable impact:
- Saved over 71.7M kWh of energy and more than 290,000 m³ of water annually
- Invested over US$19.17M to support communities, SMEs, and cultural heritage
- Sourced 100% of bed linen and towels from OEKO-TEX® certified suppliers
- Board-level Environmental Sustainability and CSR Committee established in 2025
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| PATA MEMBER & CHAPTER UPDATES |
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ANNOUNCEMENT
Tourise Unveils 2027 Summit Under the Theme “Alliances That Move the World”
Under the patronage of His Royal Highness Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of TOURISE, today announced the TOURISE 2027 Summit, taking place in Riyadh from March 23-25, 2027. Building on the inaugural TOURISE Summit in November 2025 and a year of collaboration since, the 2027 edition will run under the theme “Alliances That Move the World.” Read more > |
INSIGHT
The Destination Marketing Blueprint – Amadeus Hospitality
Modern travellers navigate multiple touchpoints before making booking decisions, yet many destination marketing organisations still struggle to turn brand awareness into measurable results. The Destination Marketing Blueprint helps travel leaders adopt a connected full-funnel strategy—linking audience engagement, conversion, and long-term loyalty using data-driven insights. Build a resilient marketing strategy by accessing the full blueprint > |
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WEBINAR
ATTA Webinar: How Can Adventure Travel Keep the Ocean Thriving?
The Adventure Travel Trade Association and The Reef-World Foundation are hosting a joint webinar, “How can adventure travel keep the ocean thriving?”, on October 13, 2026, 10 AM (GMT+8). Industry experts will share practical strategies for land-based tour operators to vet marine partners, bridge gaps in certified ocean stewardship, and turn environmental responsibility into a competitive advantage. Register now > |
CHAPTER
World Tourism Day 2026: Redesigning Tourism Through AI, Innovation and Human Connection
PATA Indonesia Chapter and the Trisakti Institute of Tourism celebrated World Tourism Day 2026 with a global online dialogue. Minister Widiyanti Putri Wardhana and PATA CEO Noor Ahmad Hamid highlighted how AI and technology must enhance—rather than replace—human connection, inclusivity, and sustainable local benefits. Read the full article to explore key strategic insights. Read more > |
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